6 Top Tips For Authentic Patient Testimonials!
Medical Spa Marketing: Genuine patient testimonials for your medical spa, plastic surgery clinic, or cosmetic dermatology practice, third- party endorsements, media coverage they can all differentiate your cosmetic clinic, expand your professional image, and convince likely patients to initiate contact.
Medical spa marketing with search engine optimization (SEO + SEM) , pay per click(ppc) and direct mail is able to place your clinic in front of prospective patients, but superior patient testimonials can provide the desired quantity of ‘trust’ to initiate a first phone call or walk in.
Bright medical spas, cosmetic surgeons, and cosmetic dermatologists use these third party testimonials:
Direct Patient Testimonials: You’ve seen this if you are not currently doing it. Prominent display of your patients saying nice things about you.
Trusted Cosmetic Medical Associations: ASAPS, AAD, FACS, or ASDS logos on your webpage construct patient confidence. Obviously, these medical associations understandably restrictive and very protective of their ‘status’. This leads to less the formation of restrictive medical associations. MAPA was formed was to add some legitimacy to a group of non- core physicians practicing aesthetic medicine that wouldn’t be accepted to core physician associations.
Third Party Endorsements and Validations: Wholesale Botox ‘premier providers’ is an example of third party endorsement as are others which are run by medical service corporations. (If Medical Spa MD links to your webpage it’s a third party endorsement. ) Interestingly, third party endorsements actually have a greater favorable impression than association endorsements because the third party is often more ‘relevant’ to the initiation of a cash transaction.
These kinds of accolades or promotions through prominent third- party players are usually effective, it validates your practice and provides a level of instant comfort that you’ve already been checked out by an individual who knows.
Small changes in the way you’re handling your patient testimonials and third party endorsements can produce dramatic effects for your medical spa or cosmetic practice, especially on the web, where the vast bulk of patients are now looking for information before first contact.
Medical Spa MD: Instant methods for piling up and utilizing patient endorsements
Target the locations your patients already are: First and most importantly is your existing medical spa or cosmetic practice but you will be able to reach far out into the community and gain the endorsements of other prominent businesses and individuals.
Recognize and select third- party recognition programs from high profile physician- respected sites like MedicalSpaMD.com or medical associations you may be eligible to join
Prepare high quality legal and media write- ups in advance: Media exclusively runs two kinds of stories in aesthetic medicine; we found something that’s fabulous and, we found out something we thought was fantastic, but now we found out that it doesn’t work or it’s dangerous. Uncover the ways you need to build these types of marketing materials so that you’ll be able to use them on your own blog.
Produce ready- made strong human interest and powerful visuals: Patients and the media love pictures. If your fractional laser resurfacing before and after photos suck, you’re dropping traffic and paying patients. Learn how to control your pictures and make them a lot more than just snapshots.
Ensure patient testimonials have prominent placement: Have your patients smiling photo, actual name, plus a stellar testimonial. Beg, borrow or steal for these. (Plenty patients won’t want to be identified but many will not care. These are NOT in the before and after section. ) Learn how to get patient testimonials that are truthful, candid, and striking.
Seek latent patient traffic, not spikes, from these tactics: The best use of third party endorsements and patient testimonials work and drive patient flow, but it’s not a system that can provide an instant boost. it’s starts a trend and compounds over time.
If you are not yet using real patient testimonials and prominent third party endorsements to drive patient flow, begin now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will thank you.
Download a Free Report on Advertising Real Patient Testimonials For Aesthetic Dermatologists at Medical Spa MD a expanding association of Plastic Surgeons, Dermatologists and Aesthetic Physicians with more than 4, 000 Physician Members worldwide.