Apr 01, 2009 @ 05:02 pm by articles
When David Jobe’s daughter got interested in horses just a few years ago David thought it would just entail a few weekends away at horse events with his family. As it turned out, it would be the inspiration for a new product line for David. David was the Managing Director of Jobe & Co Campers and had been manufacturing and selling trailer campers for years.
It didn’t take long for David to recognise there was a real need for someone to design a camper that could be fitted easily to the side of a Horse Trailer. David observed that many horse people were sleeping in their trucks, cars, tents, trailer campers, large elaborate horse trailers with sleeping quarters in the front and some even slept in the back of the horse trailer itself. David’s solution was to design a light weight and compact camper that could easily be attached to the side of a Horse Trailer and would fold out into a sleeping area with an enclosed annexe on the front. The design requirements were simply. It had to be compact when folded away as well as being water and dust proof. It also had to be quick and easy to setup, comfortable and weather proof, for a great night’s sleep, and then quick and easy to pack away when required.
It wasn’t long before the design was finalised and David started selling what is now know as the Horse Float Camper (horse trailers are called horse floats in Australia). The advantages of the new design were numerous and horse owners were quick to recognise them. One customer commented that when they once went away with their horses they also had to tow a trailer camper as well which meant taking two trucks. Since they had the Horse Float Camper fitted to the side of their horse trailer they now only need to take one truck. They save on fuel and now they can travel together in one vehicle. Another customer was thinking of upgrading to a gooseneck with living quarters but instead bought a much smaller horse trailer with one of David’s Horse Float Campers on the side. She saved on the purchase price and is now also saving on fuel.
Now nearly three years down the track David has a quickly expanding business in Australia and is ready to introduce his product to rest of the world. David has re-branded his product into what is now called the Horse Trailer Camper and is starting to generate a lot of interest in the USA.
So if David was to reflect back now, at what was originally just way supporting his daughter’s new passion, he’d now see what has rapidly turned into an expanding business venture for himself.
It’s just so true, you never really do know where your next great idea will come from. Horse Trailer Camper truly is testimony to that.
Apr 01, 2009 @ 03:09 pm by articles
Surviving in today’s business world can be a struggle for many companies. And as so may sad statistics show, a large percentage of small businesses fail in the first year.
Small businesses that have survived attribute their success to effective advertising. However all companies have to be selective in the type of advertising they choose. Many advertising venues that have not been successful are because the advertisements did not reach their target audience. But a tried and proven method for a small business or sole trader to take their business to the next level is by participating in an exhibition or trade show.
Exhibitions are a fantastic way to advertise. Exhibitions are designed to promote small businesses and local traders. And because exhibitions can draw any where from a couple hundred people to thousands of people, it means that a small business can easily increase their business name, brand or product recognition by attending an exhibition.
If there is one downside to this however, it is that exhibitions usually have numerous businesses that are all in competing for the attention of the general public. How can your business overcome this problem? It is vitally important, when attending, an exhibition to make sure that your exhibition stand stands out from the rest. A professional, well designed quality exhibition stand will give your small business an edge against the competition.
Making your Exhibition Stand really stand out!
Quality is an important factor in achieving this. Cheap exhibition stands and low cost graphics printed on inferior materials will immediately tell a story about your business. It may be a temptation to look for ways to cut costs on your exhibition budget, but do not be tempted to do this with your exhibition display stands.
Choose quality exhibition display equipment that is accompanied by excellent graphics. Keep your exhibition graphics simple but eye catching. Pop Up Stands that are produced on quality materials will be more hardwearing and the quality of the colour printing will stand out and draw attention to your exhibition stand.
Compliment your exhibition stand with literature stands for your promotional leaflets and brochures, multi media players for your digital signage advertising and company videos and promotional counters for effectively taking enquiries and details at the show.
A company like Pod Exhibition Systems can help you achieve all these aims. We have been supplying exhibitions display stands and exhibition graphics for over 10 years. We supply a great range of quality display systems yet at cost effective prices that won’t blow your exhibition budget! We can help you design a modular stand unique to your display requirements, and we can also supply everyday budget stands that will do the job and still look fantastic. Whatever you need, you can be confident that we can supply it on time and on budget!